blog:Gap, Inc. Needs More Than a White T-shirt
Even though North American sales of Gap clothing have gone up slightly in the past few months, the company has a long way to go in order to recoup from its 13% decrease in sales last year. While the company has been trying to reinvigorate its clothing line, adding White T-Shirts to the mix will probably not be enough to significantly improve the company’s bottom line.
While the Gap’s other ventures Old Navy and Banana Republic have been steady, the Gap label has been in trouble for quite some time now. What used to be considered young and trendy, the clothing is now anything but. Not knowing who their core consumers are may be the problem. Even though White T-Shirts are a fashion staple for any wardrobe, people normally don’t need more than one. As younger shoppers have moved on the stores like Abercrombie and Fitch, Gap struggles to return to its younger fashion roots.
Tags: T-shirt
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