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Digg’s solution, which came just two weeks after the DiggBar launch, was to make the whole DiggBar experience something users had to opt-in to see. This meant that registered users of the site would only see shortened Digg URLs, and the DiggBar by choice. Stray visitors of Digg wouldn’t see either.
The easiest option is interstitial ads–the kind users need to wait through, or click a certain link to bypass on their way to the source content. Digg has effectively done that by forcing users to come through Digg on their way to the content. The big difference in Digg’s case is that users who might have gone to Digg for shortening can simply go elsewhere that does not put advertising on the page, or require an extra click from users.
Making big money on small URLs
Digg’s departure from providing parts of its shortening service could be a good signal of where the URL-shortening service is headed. Turning big URLs into small ones is not difficult, however maintaining these services indefinitely, and at no cost, is a challenge.
Based on a long history of changing things its users do not like, it’s possible the company will revert to the old way of handling shortened links. However, Digg has made no mention of the change on either its public-facing blogs or on the company’s Twitter account. While this could just be a slow start after a big weekend of activity, it could also signal some internal debate on what’s best for the longevity of the service. I just hope Digg takes a step back and looks at what it offered to begin with, since the current service is such a shadow of its former self.
Josh Lowensohn writes for Webware.com, CNET’s blog about Web applications and services. E-mail Josh, or follow him on Twitter at http://www.twitter.com/Josh.